Michelle Belgrod

Graphic Desire

Before I knew about design, I knew about desire. A desire for the new, the beautiful, the promising. A desire that lives on a surplus of surfaces. On packaging, social media, on websites. A desire that makes the job of a graphic designer an object of desire itself. A practice that prioritizes aesthetics over meaning. Expectations over reality. In Graphic Desire, I reorient my relationship with the insatiable force of desire. I try to slow down and work backwards from what I want to why I want. What I make to why I make. I reflect on my process in small publications. I retool branded forms to expose and question the marketing techniques that capitalize off our needs and wants. I give form to narratives that interpolate between the perspectives of a consumer and designer. I confront my own role in constructing desire through self-awareness and humor.


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