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Serena Ho

Crossover Logics

As modern life is increasingly measured and calculated by computational machines, our realities are flattened into streams of data, bits, and binary. As a graphic designer operating under societal and technological systems that unrelentingly speed up, simplify, and reduce the individual into a form legible to machines, my response to these conditions is to search for moments of imagination, poetry, and play within these structures. In my practice, I pair machined forms with human gestures to bridge the duality between computer and human logic, the rational and the emotional, and the measurable and unmeasurable aspects of human experience. 

Crossover Logics documents my explorations at the edges of the schematic, the linguistic, and the coded, using and subverting these conventional systems of communication to give form to personal thought. Rather than reject the technological, I leverage technology to make work that is generative, with a multiplicity of meanings.

Images

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