Grad Show 23

VAULT

Unlock your fashion potentials with Vault

Vault is a fashion-sharing platform that empowers individuals to embrace their unique style and creativity, fostering a vibrant community of fashion enthusiasts united by their passion for self-expression and artistic exploration.

Team members:
Sabrina Alpino
Mingdong Chen

Problem Statement

The fashion community is currently experiencing a lack of connection and desires a new and exciting experience. They crave an opportunity to connect with like-minded individuals and express themselves through fashion.

The community seeks a solution that allows them to showcase their personal style, explore new trends, and unlock their full fashion potential. Vault, the ultimate fashion-sharing platform, aims to address this problem by providing a vibrant community of fashion enthusiasts with endless possibilities and creativity.

The challenge is to effectively market and promote Vault to the fashion community to engage and empower them to embrace their unique style and unleash their creativity.

“I would love to talk with someone in specific about award shows, ask for advice, or even what articles they've read.

It takes a lot of time to research clothing items and browse for reviews on Instagram, TikTok, etc... The accessibility would cut down a lot of wasted time on multi-platforms to find what I need. "

What is Vault?

Vault is a fashion-sharing platform that aims to help people unlock their fashion potential and connect with a passionate community of fashion enthusiasts. It encourages endless possibilities and creativity by providing a platform to showcase personal style, discover new trends, and connect with like-minded individuals who share a love for fashion. Vault sees fashion as a form of art and self-expression, and its goal is to empower its community to embrace their individual styles and unleash their creativity.

Users capture and share outfits on Vault, saved in their profiles and showcased in the discovery poll. Others find inspiration, explore the marketplace, and recreate styles. Sharing builds a tight-knit community.

Brand Identity

Our logo, the keyhole, was carefully selected to align with our app name, Vault. It serves as a visual representation of a vibrant and ever-changing world that awaits behind the keyhole. By unlocking the app, users can unleash their true fashion potential. In keeping with our commitment to inclusivity, we have chosen a palette of gender-neutral, youthful, and energetic colors to brand ourselves. These colors embody the dynamic spirit of our community and appeal to individuals of all backgrounds. Together, we strive to create a space where everyone can freely express their unique style and embrace the limitless possibilities of fashion.

Visual branding

Functions for Vault

For the first time user, the Onboarding pages would create the preferences of your profile for the Vault that would set up your discovery pages and provide the contents you would like.

The Profile function is to create a digital track of your outfits for future reference. It would also create a timestamp and can be shown publicly or privately.

The Discovery page connects with like-minded fashion enthusiasts, shares your daily outfits, gets inspired by others, and builds a community around your fashion style.

For the posting function, you could tag your dressing items into the pictures that would lead directly to the marketplace. And you can also tag your style, helping the Vault to better understand you.

The Marketplace easily browses and purchases fashion items directly within the app, saving time and hassle when shopping for your favorite looks.