Dougal Henken

Superbland opens up new paths in understanding graphic design within the realm of the hyperreal. It begins with a study of simulation in graphic design contexts, building upon established forms of meaning-making by testing and developing a variety of mapping and modeling processes. Further, it pushes against the notion of simulation as a purely digital experience and expands the definition to include a variety of physical and phenomenological events. Whereas previous studies of simulation seek to understand the technical, the singular, and even the divine, Superbland probes the use and function of simulation in more banal and unremarkable locations, raising the commonplace to a position of artistry. In this way, it pushes the reader to consider the nature of visual language less as constative facts and more as persuasive performances.